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Q&A: Isabelle Persenda Palmer

Updated: May 20, 2019

How long have you been a Mompreneur?

I started freelancing in 2008 (graphic design and photography) but that was easy and I wasn't taking any risk. So I would say 2012 is when I truly became a mompreneur.

Tell us a little about how you got started?

The company I'd worked for had closed down in 2012, I was interviewing for a new position and was never satisfied with the people or firms I met with. I eventually realised that it was because I didn't want to work for a third party anymore... Starting In Situ was something which had been at the back of my mind for a couple of years back then. I had contacted the designers and artists in 2010 and we'd started working on the project but I'd chickened out because it was a huge financial investment and honestly, I got scared. It took me two year to take the step.

How do you juggle the role of Mummy & CEO?

The same way as any mum with a job with the difference that I often work 7 days a week. I did feel a little guilty about not spending enough time at home for a while until one day my 15 year old daughter over-heard me discussing this very point with a friend and jumped into the conversation saying "No way mum, seriously? Have you any idea how proud we are of you?". So no more guilt feeling for me anymore.

What was some of the toughest hurdles you faced being a Mompreneur? (and how did you overcome them?)

The pressure of being responsible for everything and everyone is humongous! The lack of time and the fact that days seem not to be long enough are often very stressful. Make sure you are surrounded by positive and very supportive people and that you balance work and family which means more than your business on the one hand and your kids on the other; you also need to make time for your partner and friends.

What advice do you have for other Moms out there who are thinking of starting their own business?

You need very strong work ethics. Be very patient. A business rarely takes off in the first couple of years. Trust yourself. Believe in what you are about to set up and fight for it. Get help at home. Be super organised, set yourself rules and stick to them as much as is realistically possible. Be prepared to give your time to everyone but yourself. You are only about to add yet another huge responsibility on your shoulders but it's just great!

Shameless Plug: Why should we buy your product/service?

Because each piece has its story, each is unique, each speaks out, stands out and was born of passion (rather than for pure commercial purposes).

In Situ Design Singapore

238 River Valley Road Singapore 238296

T: 6733 7307 W:

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